Business Online Marketing
With just over a year under our belt, and with close to a thousand coffees, we are proud to have become thelargest coffee store on the Web!
ROASTe is the one-stop shop for people who want the at-home gourmet coffee experience. ROASTe connects coffee-lovers to the greatest variety and selection of award-winning, micro-roasted coffee , premium brewing equipment and accessories, original coffee content and a vibrant coffee community.
User-ge! nerated reviews, and intuitive search and recommendation features offer consumers an unparalleled ease of selection. Fresh coffee is shipped directly from our micro-roasters, making ROASTe the next evolutionary step in the world of gourmet coffee consumption at home.
If you aren’t familiar with the 80/20 rule, it’s the concept that comes from the Pareto Principle, stating that 80% of your outcomes come from 20% of your inputs. As applied to your online marketing business, you can think of it as it relates to what you do each day. You can also apply this to measuring and improving your day to day life.
Typically, about 80% of your income will come from 20% of what you do. In other words, if I am working at my computer about 6 hours a day, only about an hour and twenty minutes of what I do will account for the type of work that makes me any money. The idea is to figure out which activities lead to income generation, and which can be better done by others or not at all.
Many local business websites are nothing more a few pages with pretty pictures and limited content. There is often very little information for the web visitor. Therefore, there is very little for Google’s spiders to read as well. This not a good thing if you want to increase traffic to your site. If your website is simple a means of letting existing local customers find you, you do not even need a website. Simply list your business on Google’s Local Business Center. Once listed, people will see your address, phone number, and a map to your place of business in their local search listings. Of course, they already know your name and are searching for it specifically, which is why it easily comes up on Google.
So why have a website at all for your local business?
Article marketing almost sounds too good to be true. Can a person really promote a product or service, for free, just by writing short articles? Yes, people do it all the time. This is why more business owners should use articles to their advantage. There’s nothing to lose and much to gain.
Free publicity is the main purpose of article marketing. You submit articles to various directories, publications, or websites. At the end of each article you include a brief resource box that entices readers to visit your website. This is a strong method of advertising because it allows you to “spread out” over the internet.
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